With the arrival of Apple's Iphone, theres a lot more competition now in the Korean cell phone market. The iPhone is released by KT, Korea's second bigest mobile operator (I also have a KT phone). Currently, "iphones are flying off Korean shelves and showing promise to shake the hierarchy of the local handset market where Samsung and LG Electronics have been enjoying a near-duopoly."
In November, Samsung sold 720,000 handsets, accounting for 50% of the 1.45 million cell phones sold!
Here's a promotional video for the Chocolate Phone, sold by LG Cyon. The performance is done by Girls Generation, and Mihey has told me the phone is quite expensive, none of her friends have it because "none of my friends are doctors." However, I can say I've never wanted to buy a phone so bad! What a good marketing technique!
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