Today is 빼빼로 day, or Pepero day. Here is some information I found on Wikipedia about the holiday:
Pepero, 빼빼로, is a cookie stick dipped in chocolate syrup manufactured by Lotte since 1983. Pepero Day is an observance in South Korea similar to Valentines Day. It is held on November 11, since the date 11/11 resembles four sticks of Pepero. The holiday is observed mostly by young people and couples, who exchange Pepero sticks and other candies.
According to one story, Pepero Day was started in 1994 by students at a girls' middle school in Busan where they exchanged Pepero sticks as gifts to wish one another to grow "as tall and slender as a Pepero."
Here is a display of some 빼빼로 for sale:
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